Skip to content



Good writing is achieved by balancing a number of attributes. Sometimes it is necessary to sacrifice a little of one to achieve another.

The goal is clarity - is your meaning clear?

Communicating complex ideas does not require complex writing. Good academic writing is:

a completed jigsaw puzzle demostrates the idea of coherent - there's a clear sense of unity.


There is a clear sense of unity
a chain demostrates the idea of cohesive - the idea flow.


The ideas flow
a target demostrates the idea of concise - it gets straight to the point.


It gets straight to the point
The result is clear writing which the reader can easily understand.